Mary Oliver has a store now

Let the soft animal of your brand shill what it shills

Today a friend sent me a link to Mary Oliver’s store. “OMG” I wrote back. Then I started scrolling. “Oh my god,” I thought to myself this time, not in a good way.

Let me begin with a caveat: there’s a version of me who would buy everything in this store. I am their target demographic in a way that makes me feel almost personally attacked. There is a base…